翻譯公司怎樣維護(hù)客戶忠誠度？

  客戶忠誠度對(duì)企業(yè)非常重要，對(duì)于翻譯服務(wù)行業(yè)顧客忠誠度對(duì)于企業(yè)顯得更具有價(jià)值，下面上海臻云人工翻譯公司給大家分享翻譯公司怎樣維護(hù)客戶忠誠度?

  Customer loyalty is very important for enterprises, and it is more valuable for enterprises in translation service industry. Let's share with you how to maintain customer loyalty?

  1、企業(yè)品牌

  1. Enterprise brand

  我們都知道品牌是用以識(shí)別某個(gè)銷售者或某群銷售者的產(chǎn)品和服務(wù)，并使之與競爭對(duì)手的產(chǎn)品和服務(wù)區(qū)別開來。久負(fù)盛名的品牌及是優(yōu)良品質(zhì)的保證，因此企業(yè)品牌有助于促進(jìn)產(chǎn)品銷售，樹立企業(yè)形象。作為服務(wù)行業(yè)的翻譯，雖然不像工業(yè)品那樣對(duì)品牌有強(qiáng)烈的要求，但如果形成了自己的品牌很多客戶都會(huì)慕名而來，讓客戶對(duì)公司更放心。瑞科翻譯這一品牌在業(yè)內(nèi)已享有盛譽(yù)。

  We all know that a brand is used to identify the products and services of a certain seller or group of sellers and distinguish them from those of competitors. The famous brand is the guarantee of good quality, so the enterprise brand helps to promote product sales and establish the enterprise image. As a service industry translator, although not as strong as industrial products on the brand requirements, but if the formation of their own brand many customers will come, let customers more assured of the company. Ruike translation is a famous brand in the industry.

  2、翻譯服務(wù)質(zhì)量

  2. Translation service quality

  很多研究表明，服務(wù)質(zhì)量對(duì)顧客忠誠度有著更為直接而根本的影響。這就是說, 服務(wù)質(zhì)量的好壞直接決定著顧客的忠誠與否。因此,改善翻譯服務(wù)質(zhì)量自然會(huì)提高顧客的忠誠度，翻譯幾乎純粹的服務(wù)項(xiàng)目，所以翻譯服務(wù)質(zhì)量直接決定了是否與你繼續(xù)合作。

  Many studies show that service quality has a more direct and fundamental impact on customer loyalty. That is to say, the quality of service directly determines the loyalty of customers. Therefore, improving the quality of translation service will naturally improve customer loyalty. Translation is almost a pure service item, so the quality of translation service directly determines whether to continue to cooperate with you.

  3、顧客的滿意度

  3. Customer satisfaction

  顧客的滿意程度越高，則該顧客會(huì)越愿意購買，而翻譯是服務(wù)行業(yè)，只有客戶滿意我們才能說完成訂單。盡管翻譯行業(yè)競爭激烈，但顧客忠誠會(huì)隨著顧客滿意度的提高而提高?？梢哉f，顧客滿意是推動(dòng)顧客忠誠的最重要因素之一，其是翻譯行業(yè)首先考慮的問題。瑞科翻譯公司的客戶滿意度高達(dá)95%以上。

  The higher the customer's satisfaction is, the more willing the customer will be to buy. Translation is a service industry. Only when the customer is satisfied can we say that the order is completed. Despite the fierce competition in translation industry, customer loyalty will increase with the improvement of customer satisfaction. It can be said that customer satisfaction is one of the most important factors to promote customer loyalty, which is the first consideration of the translation industry. The customer satisfaction of rec translation company is over 95%.

  4、顧客價(jià)值因素

  4. Customer value factors

  公司和顧客間的關(guān)系終究是一種追求各自利益與滿足的價(jià)值交換關(guān)系，顧客忠誠的是翻譯企業(yè)提供的優(yōu)異價(jià)值翻譯服務(wù)。可以說翻譯企業(yè)提供給顧客的服務(wù)價(jià)值對(duì)其忠誠的產(chǎn)生發(fā)揮著重要作用，翻譯服務(wù)越優(yōu)異顧客就越愿意放心把譯稿交給你，越產(chǎn)生進(jìn)一步合作的意愿。

  The relationship between companies and customers is ultimately a value exchange relationship that pursues their own interests and satisfaction. What customers are loyal to is the excellent value translation services provided by translation enterprises. It can be said that the service value provided by translation enterprises to customers plays an important role in the generation of their loyalty. The more excellent translation service, the more willing customers are to trust the translation to you, and the more willing they are to further cooperate.

  5、轉(zhuǎn)換公司的成本高低

  5. The cost of switching companies

  轉(zhuǎn)換成本是指顧客從一個(gè)供應(yīng)商轉(zhuǎn)向另一個(gè)供應(yīng)商時(shí)的一次性成本，除了貨幣成本外，還有面對(duì)一個(gè)新的供應(yīng)商所導(dǎo)致的不確定性引起的心理與時(shí)間上的成本。因此可知，較高的轉(zhuǎn)換成本構(gòu)筑了較高的轉(zhuǎn)換壁壘，當(dāng)顧客改變供應(yīng)商將涉及高的資金成本、老主顧折扣的喪失等成本時(shí)，顧客就可能不愿意更換供應(yīng)商。瑞科翻譯公司為老客戶提供積分返還。

  Conversion cost refers to the one-time cost when customers change from one supplier to another. In addition to monetary cost, there are psychological and time cost caused by uncertainty caused by a new supplier. Therefore, the higher conversion cost builds a higher conversion barrier. When customers change suppliers, it will involve high cost of capital, loss of customer discount and other costs, customers may not be willing to change suppliers. Ruike translation company provides credit return for old customers.

  6、公司拜訪的方便性

  6. Convenience of company visit

  由于地理位置等因素的制約造客戶不能很方便的拜訪公司，進(jìn)而與公司相關(guān)人員面談，也會(huì)影響顧客忠誠度。如果你所在地的翻譯公司很少或只有你一家，客戶可能會(huì)有一定的忠誠度,一旦用戶發(fā)現(xiàn)了更加方便或是更為滿意的翻譯公司之后，客戶也會(huì)流失。

  Due to geographical location and other factors, customers can not visit the company easily, and then interview with relevant personnel of the company, which will also affect customer loyalty. If there are few or only one translation company in your location, customers may have a certain degree of loyalty. Once users find a more convenient or more satisfied translation company, customers will also lose.