廣告翻譯的重要性是什么？

  公司為了提升自己的企業(yè)形象，大量的投放廣告是非常重要的，下面上海臻云人工翻譯公司給大家分享廣告翻譯的重要性是什么?

  In order to improve our corporate image, it's very important for us to put a lot of advertisements. What's the importance of sharing advertisement translation with you?

  將各種廣告的英語表達方式轉(zhuǎn)化成漢語的表達方式的過程中翻譯的工作顯得非常重要。成功的翻譯可以讓產(chǎn)品更好的推銷出去，增加企業(yè)的知名度，達到預(yù)期的效果。廣告翻譯的目的與廣告是完全一致的，即達到好的促銷誘導(dǎo)購買的作用，如果一則廣告翻譯的好，能被廣大的受眾所接受，那么這則廣告的翻譯才是成功的。

  Translation is very important in the process of translating English expressions of various advertisements into Chinese expressions. The successful translation can make the products sell better, increase the popularity of the enterprise, and achieve the expected results. The purpose of advertisement translation is exactly the same as that of advertisement, that is, to achieve the function of good promotion and purchase induction. If an advertisement translation is good and can be accepted by the broad audience, then the advertisement translation is successful.

  好的廣告翻譯能夠更清晰的表達產(chǎn)品的功能，主旨以及廣告所要傳達的信息，由于歷史文化等各方面因素的影響，不能單純的直接譯出表面的意思，單純的譯出原廣告的文字，通過直譯的方法譯出效果是很不理想的，很多的人可能不理解廣告所要傳達的內(nèi)容以及中心主旨，不能更好的理解產(chǎn)品，自己銷售量就不能很高。

  Good advertisement translation can more clearly express the function, theme and information of the product. Due to the influence of historical culture and other factors, it can't translate the surface meaning directly. It's not ideal to translate the original advertisement text by literal translation. Many people may not understand the content and content of the advertisement If you can't understand the product better, you can't sell very much.

  要把廣告翻譯做好，在于譯員一定要深刻的理解廣告做要表達的深層意思，如果譯員對廣告的表達都是朦朦朧朧，概念迷糊不清的話，那結(jié)果自然可想而知。在譯員完全明白廣告的主旨以及中心思想的時候，才能更好的把廣告翻譯出來，更好的將廣告所要傳達的主旨表達出來。

  To do a good job in advertising translation, the translator must have a deep understanding of the deep meaning of advertising. If the translator is hazy about the expression of advertising, and the concept is not clear, the result can be imagined. Only when the translator fully understands the main idea of the advertisement can he better translate the advertisement and express the main idea of the advertisement.